The Peninsula

The Peninsula Private Residences is a
25 storeys premium condominium in Phnom Penh, above the serene district of Chroy Changer and the Mekong River.

Industry

Premium Condominium

Our Approach

Social Media, Lead Generation

Challenges

The Peninsula engaged The Mind to drive quality leads at scale in a highly competitive property market. They needed to ramp up paid search and social performance, improve conversion rates and lower acquisition costs, all while preparing for rapid expansion and maintaining brand integrity.

The Peninsula engaged The Mind to drive quality leads at scale in a highly competitive property market. They needed to ramp up paid search and social performance, improve conversion rates and lower acquisition costs, all while preparing for rapid expansion and maintaining brand integrity.

Our Approach

We began with a comprehensive audit of The Peninsula’s existing ad accounts and conversion funnels. Identify key drop-off points, we refined targeting, and ad copy. Next, we built a simple yet highly optimised one page website tailored for lead capture. For Meta ads, we developed audience layers focused on property seekers and retargeted recent website visitors to increase consideration. Finally, we scaled budgets methodically and test creative variations to drive continuous improvement.

We began with a comprehensive audit of The Peninsula’s existing ad accounts and conversion funnels. Identify key drop-off points, we refined targeting, and ad copy. Next, we built a simple yet highly optimised one page website tailored for lead capture. For Meta ads, we developed audience layers focused on property seekers and retargeted recent website visitors to increase consideration. Finally, we scaled budgets methodically and test creative variations to drive continuous improvement.

Results

- 28% Increase in Meta ads conversion rate - RM10,000,000 of sales generated from paid ads - 437 Qualified leads obtained

- 28% Increase in Meta ads conversion rate - RM10,000,000 of sales generated from paid ads - 437 Qualified leads obtained

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