Cameron Fresh

Cameron Fresh is a Penang-based fresh produce brand, bringing freshly harvested fruits and vegetables from Cameron Highlands directly to its retail customers. Fresh produce is picked in the early hours of the morning and delivered to their Penang outlets daily, ensuring customers receive produce at its freshest.

Industry

Fresh Delivery

Our Approach

Social Media, Lead Generation

Challenge

They already understood that marketing was important and initially tried managing it with their own internal team. However, without a clear strategy, their content was reaching the wrong audience and the marketing direction was not translating into actual sales. Despite putting in the effort, they struggled to identify who they should target, what content would attract them, and how to turn online attention into paying customers.

They already understood that marketing was important and initially tried managing it with their own internal team. However, without a clear strategy, their content was reaching the wrong audience and the marketing direction was not translating into actual sales. Despite putting in the effort, they struggled to identify who they should target, what content would attract them, and how to turn online attention into paying customers.

Our Approach

We first repositioned their marketing direction by identifying the right target audience and building content around what their customers actually cared about freshness, quality, convenience and trust. As the audience grew, we also helped them build a stronger social media presence and customer base, allowing their livestreams and video content to gradually generate results through organic reach instead of depending entirely on paid advertising.

We first repositioned their marketing direction by identifying the right target audience and building content around what their customers actually cared about freshness, quality, convenience and trust. As the audience grew, we also helped them build a stronger social media presence and customer base, allowing their livestreams and video content to gradually generate results through organic reach instead of depending entirely on paid advertising.

Results

- Sales grew from RM1,000 to RM21,000+ in 1st month - 812 enquiries generated per month with only RM2,800 ad spend - Average cost per lead of RM3.45 - Successfully built stronger brand awareness, a loyal follower base and a stable pool of returning customers Today, their social media videos continue to gain customers through organic traffic, creating sustainable growth beyond paid advertising.

- Sales grew from RM1,000 to RM21,000+ in 1st month - 812 enquiries generated per month with only RM2,800 ad spend - Average cost per lead of RM3.45 - Successfully built stronger brand awareness, a loyal follower base and a stable pool of returning customers Today, their social media videos continue to gain customers through organic traffic, creating sustainable growth beyond paid advertising.

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